Lorna Jane is an established Australian Activewear brand that boast a social media following of over 1 million people. Lorna Jane were expanding to UK and Europe and as such, needed to create a strategy for their UK launch and ongoing digital marketing.
To create and implement a UK launch campaign
To create and implement a digital marketing strategy
To organically increase brand awareness within UK
To organically increase social media presence
UK is a very competitive market within the industry
Short timeframe
Multiple factors that could cause delays
Aligning strategy with Lorna Jane Australia
No paid media spend
To put the UK stamp on Lorna Jane, we decided to create a launch video incorporating iconic London locations, physical features and UK based, active focused influencers. This video was distributed across Lorna Jane Australia, Lorna Jane UK and the influencers social media channels.
We created a marketing plan to incorporate Social Media, email and influencer marketing that aligned with Lorna Jane Australia’s strategy. We also made inclusivity a key focus of the brands message to integrate with current values within the industry.
Best known for: Her obsession with the colour pink!
Jess joined AMM straight from her A-Levels as an apprentice and has never looked back! She is the baby of the office (and we love to remind her of that!!) Don’t let that fool you, though, she more than holds her own!
As our Marketing Apprentice, Jess gets stuck into absolutely everything, and she does it with the kind of energy that just makes it all more fun 🌟 She jumped straight in at the deep end and hasn’t come up for air since, and we love that about her!
Off the clock, Jess is basically living her best life at all times. You’ll find her in a pub garden soaking up the sun, on a spontaneous adventure somewhere in the world, or out on a run (can you tell we’re all into our fitness!?) 🏃♀️ Oh, and her pooch, Cally? Obsessed. And we get it 🐾
She is also a massive F1 fan 🏎️ McLaren and Red Bull, before you ask, and she is NOT a glory hunter!! 😂
Jess loves dancing, laughing, exploring, and just saying yes to whatever comes next. And honestly, that spirit is exactly what AMM is all about!!
