Blogging is a marketing strategy that’s increased in popularity over the last few years, but why is it so important? Is it really worth investing your time in? Well, it’s known that companies who blog get 97% more links to their websites! So…Yes!
Today we’re going to explore just why blogging is such an important marketing strategy…
Now more than ever, people are choosing to buy online or at least research products online before they buy them. In fact, there are four types of search intent: Informational, Navigational, Transactional and Commercial.
These different search intents explain the different reasons people search on the internet and essentially represent what stage they’re at of buying a product or service.
The searcher is looking for information, potentially looking at all the different electricians in the local area and what they offer.
So, in order to put yourself in front of your target audience, you need to create blogs that are relevant to your products or services and ones that answer common customer questions so that you can appear in their searches.
Regularly sharing blog posts on your website is also a great way to improve the SEO (search engine optimisation) of your site. Search engines, such as Google, look for websites that are regularly updating their website and sharing updates to recommend to their searcher’s. Therefore, by posting blog posts you could push your place on the Google Results page higher without looking into Ads.
In order to get this outcome, you need to ensure your blogs are well optimised. Scroll down to see our top blogging tips!
Posting blogs to your website can help you build your reputation as an industry expert in your local area. Sharing blogs gives you the opportunity to share your wealth of skills and knowledge with searchers so that they can see just how talented your business and your team are.
Answer Important Questions
Blogging also gives you the opportunity to answer all the important questions in your industry. There are always questions and possible concerns that people have before they buy a product or a service. In order to educate themselves and get advice on this, they turn to the internet. By posting a blog that answers this specific question or explains that specific concern, you will be the company that gives them the answers they want and the company turn to when they want to make their purchase.
By answering people’s important questions and appearing as the industry expert, you’re building relationships. Blogging is an effective way to reach out and start a relationship with potential clients, because if you’re the business giving them all the information you need, then they’re going to trust you and invest in you.
Blogging can also be used as a strategy to improve and build even stronger relationships with your existing customers. By offering information such as free resources or aftercare advice, you’ll be helping out previous clients and reminding them of the relationship they have with you. Therefore, if they’re looking to buy again, they’ll come back to you!
Our Blogging Tips:
Include lots of keywords and phrases that are relevant to the topic of the blog and your industry. This will help your blog appear in the Google searches that include these words. E.g. if there’s a certain question people always ask, make sure to include it in your title and throughout your blog.
Don’t be tempted to copy any other blogs as Google will penalise your website and actually rank it lower rather than higher on the results page. Google see everything!
Ensure the blog has a clear structure and is easy to read. Steer away from too much jargon and long sentences. Google will be looking for clear headings and an easy-to-read blog when it comes to recommending websites.
Try to add links throughout your blog. Whether it’s linking to another page on your website or an external website to quote information or statistics. This will boost the reliability and value of your blog to Google.
Do you want to up your blogging game? Contact us here to see how our services could help you.
Or, if you’d just like to find out more about blogging, why not have a power hour with one of our Marketing Experts? Email us on email@example.com to book in a power hour!