What Is Personal Branding and Why Is It Important?

Are you struggling to win loyal customers? Are you struggling to form relationships in your business? Do you feel like your potential clients are missing something which stops them from buying from your business?

It’s the personal element!!

Importance of Personal Branding | Digital Marketing | Amber Mountain Marketing

What is Personal Branding?

Personal branding is the act of creating a brand that reflects YOU personally. It’s something that separates you slightly from your business and allows you to build a personal network.

There are two ways you can use personal branding. The first is as a business owner. When you’re the owner of a small to medium business, potential customers would like to know how you are and what you’re about. That’s why it’s useful to have some personal branding going on in the background so you can align yourself with your business.

The second way you can use personal branding is as an individual. If you’re trying to work your way up within your industry, you can be using personal branding to do so.

Why is Personal Branding important?

It helps you stand out from the crowd

Bringing a personal element into your branding can help you stand out in an overpopulated market. Now, more than ever, people are prioritising a real personal interaction over a computer-generated conversation. In fact, 86% of consumers prefer humans to chatbots.

Therefore, having a personal brand will stand out more to consumers and encourage them to buy from your business.

It helps you build relationships

Personal branding will naturally help you form new relationships. These relationships can make all the difference to your business! Whether it’s a new relationship with a potential customer, someone you could collaborate with or even a supplier that could help you take your business to the next level. These relationships are crucial when it comes to growing your business.

It builds trust

Trust is important when it comes to making sales. Nobody wants to buy from a brand they don’t trust. Therefore, when companies are open to personal branding, they get more back from it. If you’re showing that you’re a real person with real passions behind your business, people will relate to and enjoy your story. Therefore, they’ll have a reason to buy from you.

Importance of Personal Branding | Digital Marketing | Amber Mountain Marketing

Examples of Personal Branding

Building your network

You can build your network by attending online or in-person networking sessions. This will help you get your name out there and meet people that could become very important in your business growth. Attending these sessions is a great way to get yourself and your message out there as part of your personal brand.

Building your LinkedIn profile

LinkedIn is a brilliant platform for building your personal brand. It’s professional but it’s also a form of socialising! You can share regular posts on your personal LinkedIn page to show your knowledge and start conversation. You can also use LinkedIn to connect with people all over the world and take connection building to a new level!

Sharing videos and images from you

When it comes to digital personal branding, a key way to start is by sharing videos and images of you. The only way people are going to really get to know you is if they can see you and hear you, so it feels like they’re having a conversation with you. There are so many ways you can do this now, whether it’s a quick Instagram story or Facebook Live.

Being personal

The final and most important part is to be personal. When it comes to personal branding you have to be open and honest and be 100% you. Granted, you don’t have to share what you had for dinner! But, it’s actually better and more effective when you’re open about struggles you’ve faced and mistakes you’ve made as it makes you more relatable. Then, people feel like they can make a connection with you.

Importance of Personal Branding | Digital Marketing | Amber Mountain Marketing

Personal branding is something that we see as a very key digital marketing strategy. It helps you segment yourself from the crowd and build instrumental relationships for business development. Personal branding is also something we can help with from a digital marketing and social media perspective. If you’d like to find out more about that, contact us here.