The beauty of social media is that it’s always changing. However, keeping up with these changes can be difficult. That’s why we’re here! Today we’re sharing 6 of the latest and most interesting social media marketing updates that you need to know.

Instagram Navigation is changing.

Very soon, Instagram navigation will be changing. CEO, Adam Mosseri announced that these changes are due to happen in February 2023. The create button will be moving to the centre spot of the bottom toolbar and the reels button will move one space to the left to replace the shop button. Don’t worry though, Instagram shop isn’t leaving us! Instead, the shop feature will be accessed through profiles, posts and ads rather than an entire page dedicated to it.

Introduction of LinkedIn Scheduling.

You can now schedule your posts through LinkedIn itself! Prior to this, you were only able to schedule LinkedIn posts via an external scheduling tool such as Buffer. This change is only available for profile posts and hasn’t yet been made for page posts. Hopefully, that will be coming soon! However, in the mean time, you can schedule all your personal branding posts 😉

Various TikTok updates.

Various TikTok updates.

TikTok has been filled with updates recently as they continue to be such a popular and relevant social media platform. In July 2022, TikTok introduced its stories feature where you can share a TikTok that is only live for 24 hours, just like an Instagram and Facebook story. Then, in October 2022, TikTok introduced photo mode where you could create a TikTok with a slideshow of photos. Most recently, in September 2022, TikTok introduced their ‘Now’ feature which uses the same concept as BeReal where users can post an image of themselves in the current moment.

The craze of BeReal.

Speaking of BeReal, they have become a huge platform over the last year and it’s believed that they will continue to uphold their popularity. BeReal has been around since 2019 but gained a sudden surge in downloads around April 2022. The concept of BeReal was that once a day you would get a notification to post and from there you’d take a picture of what you were doing at that moment to share with your BeReal friends. The reason BeReal has gained so much interest is because they have managed to get users to post daily pictures of their lives, something other social media platforms have been trying to encourage for years. Watch this space, because BeReal could just be the next best thing!

Phasing out of third-party cookies.

This update hasn’t completely happened yet; however, it is believed to be seen a lot more in 2023. This update has been looming since Apple released iOS 14 – which meant all iPhone users would have to opt-in to allow apps to track their data. We discussed this in a blog previously which you can find here.

Popularity of nano-influencers and micro-influencers.

At present, we are seeing a huge increase in the demand of nano-influencers and micro-influencers within brands’ influencer marketing strategies. This is because they’re cheaper to get content from, and they generally have a better engagement rate than macro or mega-influencers. When you have a slightly smaller audience, those following you tend to be more engaged and influenced by your content and the products you’re sharing. Therefore, brands are seeing a higher ROI when using nano or micro-influencers.

Nano-influencer = 1,000 – 10,000 followers

Micro-influencer = 10,000 – 100,000 followers

As you can see, there’s a lot changing! If you want to keep updated with the latest trends and social media marketing updates and apply them in your business, get in touch to see how we can help.