It’s the most wonderful time of the year… to do some Christmas Marketing!!
Whilst in many ways Christmas really is the most wonderful time of year, we know that your ‘Business Owner’ hat might find it difficult. “How do you boost your business at Christmas?” “What marketing strategies are actually going to work?” “Is it even worth marketing at all over Christmas time?”
Yes yes yes!! We would always recommend you continue your marketing at Christmas as there are so many opportunities to sell. Not only are people keeping an eye out for special gifts they can buy their loved ones (great for the B2C businesses) but many businesses are also preparing and setting plans up for the New Year so may be looking for new service providers (useful for the B2B businesses).
There’s also a large downtime period between Christmas and New Year where many people take time off work. During this time, many of them spend time relaxing with their family and on their phone. They find themselves online and using social media a lot more – which is why it’s always useful to have content going out in this period.
So, in this blog we’re going to share our 5 tips on how you can boost your business through Christmas marketing.
Up your social media game
Throughout December and the Christmas downtime period, more and people find themselves spending time on social media. If you have regular content going out then you’ll be able to put your business in front of these consumers and increase your reach and engagement on social media.
You can take the time to share plenty of content about your products and services, team pictures and free resources!
Stay relevant with your marketing
Rather than just selling your products and services, relate it to the time of year and the upcoming celebrations in order to connect more with your potential customers. For example, if you’re selling a product, rather than sharing social media posts that just explain your product, tell your audience why it would make the perfect Christmas gift.
Alternatively, if you’re selling a service such as interior design, instead of only speaking about how you can help customers design their home, talk about how “the new year is the perfect time to start your project”.
When you’re marketing is relevant people are more likely to notice, engage and relate to it!
Make the most of Instagram Reels
We speak about Instagram Reels a lot on our channels but that’s because we’re so passionate about them! Instagram Reels really are the go-to marketing strategy right now!
There is so much you can do with Instagram Reels. You could discuss the benefits of your service or offer free tips. Or you could even share a light-hearted reel that we’re sure would get you just as much engagement! Using Instagram Reels can help you reach much more people on Instagram than an ordinary post and it also utilises video marketing which is one of the most effective marketing strategies.
Make sure to use trending songs and include hashtags in your captions to push your reels even further!
Utilise Google My Business
Google My Business is a tool that works by using the Google Maps tool to push local businesses to searchers in the same area. At Christmas, there’s a big push to shop local. Many families prefer to support their local community by buying gifts from small, independent chains. That’s why it’s so important to get your business listed on to Google My Business and post regular updates and business information on there.
Have fun with it
Our most important tip is to have fun with it! Christmas is such a special time of year where people like to spread cheer and joy. So, why not try to sprinkle some of that into your marketing? Not only does it help you build relationships with your audience but it also helps inspire and motivate you to get ahead with your marketing.
If you’d like to get planning your Christmas marketing then you can download our 2021 Content Planner here. Or, if you’d like to contact us about how we can help you boost your marketing then you can email us on firstname.lastname@example.org
We hope you have a very Merry Christmas!!