Weโve made it to Q4!! The festive season is approaching and now is the perfect time to boost your digital marketing game. In this blog weโre going to share four marketing trends you can utilise right now to stand out above your competitors.
Marketing Trend 1 โ Instagram Reels
Reels are the hot topic of Instagram right now. Introduced only in 2020, Reels have been pushed massively by Instagram. In fact, Reels are receiving 22% more engagement than regular Instagram clips. Reels are favoured in the Instagram algorithm. Therefore, sharing a Reel will help you appear on more of your followersโ timelines as well as the explore page.
Our top tips for creating reels would be to have fun with them but make them short. You only have a couple of seconds to create a hook to engage your followers so make sure the point of the video is super clear.
And of course, donโt forget to subtitle your content so itโs accessible to everyone as more than 40% of viewers watch videos with their sound off!
Marketing Trend 2 โ Facebook & Instagram Shop
The next of our marketing trends is Facebook Shop. Many businesses’ goals when using social media marketing are to generate sales, and a Facebook Shop can help you do that. Facebook Shop is essentially a social media shop that you can use on your Facebook and Instagram pages. It allows you to tag your products in your posts which makes it easier for your customers to make a purchase.
With the gift-giving season coming up, having direct links to the products you sell can make a huge difference.
Marketing Trend 3 โ Video Marketing
Marketing trends are always changing, evolving and adapting. With that, video marketing is a consistently popular trend that comes in all different forms. If you havenโt already started creating video content, then youโre missing a big trick!
Brands that use video marketing gain 41% more web traffic than those that donโt. Video content is the best way to push your brandโs personality to your followers and create a connection with them. Nobody wants to buy from a brand they donโt know anything about! Introduce yourself, and the team, what exciting news you have to share and other ideas that come to mind.
52% of shoppers feel more confident in buying a product after watching a video. This shows perfectly that video marketing is all about creating and building that trust element.
Marketing Trend 4 โ Website Optimisation
The last trend we recommend looking into is your website optimisation. Now is the time to tap into those festive searches and utilise the keywords and phrases that come with them. Even if your business wonโt sell Christmas presents, you might be able to take the turn of the new year and new starts!
We suggest including image alt tags, utilising keywords and phrases and also optimising meta descriptions and titles for your SEO. You might not even know how much you are missing out, so make sure to check how well your website is optimised.
Our top tip is to add your local area to your website optimisation to encourage those local searches. For example, you could include Hertfordshire and St. Albans to push your website locally for more organic searches!
How can we help?
We know thereโs a lot of information in here which can become overwhelming, especially when running your own business, thatโs why we are here!
We at Amber Mountain Marketing use these tools in more depth and a range of other tools to push your business to its full potential and stand out from your competition!
If you want to get yourself out there online but are unsure where to start, we can help! Click here to get in touch.
