How to use Facebook for Marketing

In February 2014, Facebook launched in the US and it brought a new twist to social networking that we’d never seen before. It was easy to use, easy to access and was undergoing regular updates to offer the best possible user interface.

Since then, Facebook has definitely secured its place as one of the biggest social media platforms in the world. However, with the introduction of new platforms such as Instagram and TikTok, many people are led to believe that Facebook marketing isn’t important.

We totally disagree! Facebook has 2.91 billion users across the world which means the potential reach for your business is huge! There are also lots of ways you can get sales and increase your brand awareness via Facebook marketing.

So, today we’re going to explore the different ways you can use Facebook to market your business.

Facebook Marketing | How to use Facebook for Marketing | Amber Mountain Marketing

Schedule posts using Business Suite

One of the most important things to do within Facebook marketing is to regularly post engaging content. The most effective way to do this is to write and schedule your content ahead of time, so that you’re not rushing posts. Facebook Business Suite has a scheduling service built within it. Therefore, you can schedule your posts to go out at engaging times of the day.

If you’d like to create a content plan for your Facebook posts, try downloading our 2022 Content Planner

Use the insight information on Business Suite

Facebook Business Suite also has a lot of in-depth insight information. It tells you how many people your Facebook page and posts are reaching, what content is getting the most engagement and how your posts are reaching people on Facebook.

Facebook also gives a deep analysis of your following and their demographic e.g. age, lifestyle, where they live etc.

Looking into this information can help you understand what content you should post. What content gets the best engagement? How can you best communicate with your followers and audience demographic?

Facebook Marketing | How to use Facebook for Marketing | Amber Mountain Marketing

Use a variety of visual content

In order to stand out on Facebook, it’s useful to use a variety of visual content. Here’s a list of visual content you could post:

  • Images or your services
  • Images of your team
  • Videos of your team
  • Industry videos
  • Infographics
  • YouTube video links
  • Article links

Do live Facebook videos

Facebook lives are a great way for you to engage with your followers. Not only is it an opportunity for you to share a video and build a relationship with your followers, but it also sends all your followers a push notification when you start your live. This means they’ll get a physical reminder about your page.

Set up a Facebook group

If you’re looking to nurture your audience, creating a Facebook group could be a brilliant marketing strategy for you. Running a group gives you the chance to offer something unique, something that only members can get their hands on. That could be content, posts, downloadables, videos, anything! You can then build a relationship and become their go-to expert and sell to them down the line.

Facebook Marketing | How to use Facebook for Marketing | Amber Mountain Marketing

Engage with other businesses and followers on Facebook

As Facebook is a platform where users share personal information, they tend to engage with other accounts and pages that do the same. Therefore, it’s always useful to reply to and engage with comments from followers and reviews on your Facebook page. It’s also useful to engage with other pages to start building relationships with them too.

Create a Facebook marketing plan

It’s important that you create a plan. How many times are you going to post a week? What content are you going to post? Include details about all the points above within this plan so you have a clear strategy outlining how you’re going to grow your business via Facebook.

If you would like to boost your Facebook profile and get your business out there, then why not have a free Power Hour with us? Click here to get in touch.