AI has become a buzzword that makes many marketing managers uneasy. People who don’t fully understand it often believe it’s here to replace us, but that isn’t the case.

There are many AI tools that can be used to streamline everyday marketing tasks, making our workloads lighter and giving us more time to focus on what really matters: creativity, strategy, and authenticity.

We’ve put together a list of AI tools every marketer should be using to make life a little less chaotic, along with practical ways to use them.

Research & Content writing

When it comes to research and content writing, AI tools can significantly speed up the process by gathering information, generating content ideas, and creating first drafts for captions or longer write-ups. That said, it’s important to remember that not everything AI produces is accurate, so fact-checking should always be part of the process. Here are the tools we recommend.

Notebook LM

One of the newest AI-powered research tools, Notebook LM allows marketers to research and summarise information from credible online sources. It helps ensure the information used is current and reliable, while also supporting idea brainstorming, drafting content, and refining final scripts.

Chat GPT

ChatGPT is one of the original AI tools and remains popular today thanks to regular updates and its ease of use. While there are now more advanced tools available for content creation, ChatGPT is still a great free option for marketing managers. The tool is particularly useful for generating and expanding content ideas, drafting and rewriting copy for tone, planning campaigns, and supporting SEO by creating content optimised for specific keywords and topics.

Video Creation

Have you ever spent hours editing video footage? This is one area of marketing where AI tools can make a huge difference, turning what used to take a full day into just a few hours. Here are the tools we recommend.

Opus Clips

Opus Clips uses advanced AI to analyse long-form video content and automatically turn it into short, engaging clips, while recommending the segments most likely to perform well. It’s ideal for repurposing podcasts, webinars, and other long-form videos into social-ready highlights.

The tool also generates scripts and subtitles in seconds, with on-screen text that highlights spoken words as the video plays, making captions more dynamic and engaging.

Descript

Descript is an AI-powered video and podcast editing tool designed to dramatically reduce editing time. Features such as automatic filler-word removal, studio-quality audio enhancement, screen recording, and AI avatars make editing faster and more intuitive. The result is smoother workflows and more polished video content with far less manual effort.

Canva AI

Canva’s upgraded video tools now include AI features that automatically edit clips, offer more advanced editing options, and even generate AI-created video content to enhance your projects. It’s a great option for marketing managers who want professional-looking videos without needing advanced editing skills.

Image & Graphic Creation

While authentic, real-image content will always be important, AI tools can be incredibly useful for quickly refining and editing visuals to suit specific campaigns. They also help generate graphic ideas and push creative boundaries, particularly for marketing managers who may not have access to advanced design tools or an in-house graphic designer.

Nano Banana & Ideogram

Nano Banana and Ideogram are AI-powered platforms that allow you to generate images from written prompts, offering a wide range of styles from realistic photography to illustrations. These tools are ideal for adapting visuals to seasonal campaigns, creating quick mock-ups for marketing materials, and experimenting with brand assets. They’re also commonly used to support social media content when custom imagery is needed at speed.

Ask Canva

Ask Canva is an AI feature within Canva that supports the design process by offering creative suggestions, generating ideas, and creating new design elements based on your prompts. It’s especially helpful for speeding up design decisions and refining layouts, making it easier to produce polished visuals without extensive design experience.

Admin Tools

When it comes to the more admin-heavy side of marketing, AI can take a lot of the pressure off. From analytics and planning to time management, there are now tools designed to handle the repetitive tasks. Here are a few of our favourites.

Otter AI

Otter AI is like having an extra team member in every meeting. It automatically records conversations, takes notes, and produces clear summaries and meeting minutes, helping ensure nothing important is missed.

Go HighLevel

Go HighLevel is an all-in-one platform built to help marketing managers streamline their operations. It brings together automations, analytics and workflow management, making it easier to manage campaigns efficiently and stay organised.

These AI tools can help save time and deliver great results across your marketing efforts.

However, the key is you have to find the right balance of getting inspiration from them rather than relying on them. By doing so, you can protect your brand voice, values and the authenticity your audience connects with.

Need extra support? Our team of expert marketers at Amber Mountain are always happy to help. Get in touch to find out more.