Sharing what you’re offering is only half the battle. You can get your product or service in front of huge sways of people, scream and shout at the top of your lungs, but if people don’t trust your business, you have little hope of success.

Put simply, it is the difference between popping up out of the blue going “buy this” and giving the customer time to make their minds up.

A good marketing campaign creates trust between your business and the customer whilst making them aware of exactly what you’re offering. Once this has been achieved, the lifeblood of any business, repeat custom, will no longer be a constant struggle.   

Make it personable

People sell to people. Why trust a faceless brand? Basically, anonymity puts customers off. Creating a relationship is about lowering the curtain and highlighting the face behind the brand.

Authenticity isn’t just marketing jargon. Being authentic is about being honest with others. Nobody trusts a liar, regardless of whether they are a friend, the Prime Minister, or a business. Even if people believe there is a chance they are being lied to, or think the truth is being warped they will not consider anything being offered.

Pictures and information about owners and their team clearly show human beings are running the website and communicating with the customer. Other small ways to achieve this include adding bios to your website, making content on your website and socials more down to earth, and maybe a letter for valued, long-term customers.

Earning people’s trust takes time and is a much softer way to communicate what you’re offering.

Social Media is a tool to be used

Consistently post, keep up-to-date and you will see the results. Not only is it a great way for your business to share your content but it also allows others to share it too! Recommendations from family and friends are made easier and far more memorable when shared on social media. Nobody wants to go back to using a pen and paper in order to remember to check it out!  

Furthermore, it tips the balance when people are unsure on whether to part with their hard-earned cash. Indecision causes greater research into the product or service. The number of followers, likes on a post, or a reel makes a difference and could prevent your rival from getting the custom.

Respond to complaints

Negative feedback happens, businesses make mistakes, people make mistakes and there are a few out there that will never be happy. All feedback is important with bad reviews being just as important as the fantastic ones!

If somebody complains, respond using the most appropriate channels. This could be done privately, through a letter, email, phone call, or publicly via social media. Find out how you could have made their experience better.  

These are just a few ways to create trust between your business and your customers. It takes time and effort but, if done right, makes a massive difference. The potential platform repeat custom can bring is perfect for growing your business and it all starts with trust.

Fortunately for you, that’s what we do best. We can create a strategy to build trust with your customers. Book a free power hour today