6 Tips to Keep Your Marketing Powerful During Holiday Season

The sun’s out, your inbox is quiet… and suddenly your marketing vanishes faster than your annual leave allowance!

Summer is for switching off and cocktails by the pool. However, while you’re living your best holiday life, your marketing still needs to be showing up and reminding people you exist (and you’re brilliant).

The good news? You don’t need to work overtime to make it happen. Here are 6 quick ways to keep your marketing running smoothly while you enjoy your out-of-office life.

1. Schedule it ahead of time

Batch-create your posts, emails, and reels now, and get them scheduled to go out while you’re away. Social media schedulers and email platforms are basically your summer BFFs. The key with batch-creating content is to still make it as timely and relevant as possible. Utilise national days and summer themes to make it feel current.

2. Recycle your best content

Work smarter, not harder. Dig out your top-performing posts from the past few months, give them a summer twist, and reshare them. If people loved it once, they’ll love it again, especially when they’re scrolling from a sun lounger.

3. Keep your content light and summery

No one wants heavy corporate jargon when they’re in holiday mode and they’re definitely not ready to make long-lasting decisions from their flight gate. So, keep your copy playful, your graphics seasonal, and lean into that relaxed summer energy. Incorporate things like team beach photos, holiday puns, or light-hearted offers.

4. Get fresh content ready for post-holiday you

There’s nothing worse than coming back to work and realising you’ve got zero content ready to go. Avoid the panic by doing a content shoot before you go. Get new background imagery and videos, film team content, and plan some campaigns for when you’re back. Your future self will thank you!

5. Automate your content

Now is the time to set up automations for your email content. Schedule a series of emails to go out a few days apart so you don’t need to think about it. You can focus the series on a specific offer or service that you want to focus on. A top tip is to make sure each email has something exclusive inside that your readers can learn from and then you can send them to your offer. Also, don’t forget to keep it entertaining!

6. Make your out-of-office work harder

Your out-of-office doesn’t have to be boring. Instead of the standard “I’m away until X” message, why not signpost people to your website, your latest download, or your social channels? It keeps people engaged even while you’re off-grid.

Holiday Mode Doesn’t Have to Mean Radio Silence

With a bit of prep, your marketing can stay visible, consistent, and totally stress-free while you’re away from your desk. Need a hand getting sorted? We can help you map out your content, set up your ads, or even take marketing off your plate entirely. Book a virtual coffee with our team and let’s keep your marketing powerful!