In the world of digital we live in today, there are endless marketing strategies and digital marketing tools that you could use in your marketing campaigns. But, where should you start?
In this blog, we’re outlining 5 of our office’s most-rated digital marketing tools so you can use them in your business!
Google Analytics 4
Google Analytics 4 is the new version of Google Analytics. It is a marketing tool that can allow you to track and analyse data from your website. At first glance, it will allow you to see data including how many people are visiting your website and where they’re coming from. You can then break this down to see how well your marketing strategies are performing.
For example, if you’re focus is on social media, you’d like to see the Users By Social Media increase. Or if you’re currently implementing an SEO campaign, then you’d like to see Users By Organic Search increase.
You can also delve deeper into understanding user behaviour on your website. If you set up an ‘Event’ this can help you track how many activities are happening on your website. This could be filling out a contact form, subscribing to a newsletter, or downloading a free template.
Overall, Google Analytics 4 is a great marketing tool for analysing your campaigns and taking that data forward for your future campaigns to ensure you’re focusing on the right areas.
Rank Math
Rank Math is an SEO plugin for WordPress. The plugin allows you to analyse and optimise all of your website content. This marketing tool helps you maintain a good SEO ranking on your web pages and your blogs andensure it’s hitting all the key points, including:
- Clear Paragraphs and Titles
- Keywords and Phrases used throughout
- Meta Titles and Descriptions
- Images with Alternative Text
CapCut
CapCut is a popular video editing tool. It’s commonly used to create fun video edits that can be used on your social media platforms or across your marketing. The options for video editing on CapCut are endless! Anything from special effects to transitions, CapCut can help you do it without it being too confusing.
CapCut has also recently partnered with TikTok, which means you’ll now find a lot of the trending TikTok videos are CapCut templates. This is making it easier for everyone to get involved in those trends as you don’t have to spend hours editing a video, instead just put it into CapCut.
Omnisend
Omnisend is an email marketing tool. There are various email marketing tools out there that can help you achieve a similar result. These include Mailchimp, Brevo, and MailerLite. However, Omnisend is especially good if you’re looking to invest in your email marketing.
Omnisend has a range of email automations you can set up to get the most engagement out of your customers. For example, Abandoned Cart emails, Welcome emails, and Birthday emails. All these automations can be running in the background whilst you build up an engaged audience and get sales!
These email marketing tools also allow you to get a good insight into the performance of your email campaigns. You can review the open rate, click-through rate, and even the amount of money that each email has made you.
The best part about these tools is that they’re GDPR-friendly. They ensure there’s an unsubscribe button on all emails and when someone does unsubscribe, their email is blacklisted to prevent you from adding them back.
ChatGPT
The final marketing tool we want to share is ChatGPT. You’ve probably heard of ChatGPT and all of the other AI tools that are similar to it. However, if you’re not already using ChatGPT then it’s definitely something to consider.
Tools such as ChatGPT can be used in very particular ways in order to get the ultimate information from it. Here at Amber Mountain, we are always keeping up to date with the latest updates and educating our team on the best protocols to use in order to get the best information from ChatGPT.
So, if you’re looking to skyrocket your marketing campaigns then give these tools a try! However, if you’re not sure where to start or would rather outsource, then contact us here!
