Understanding what marketing strategies you can use right now is confusing and sometimes scary, but don’t worry, we are here to give you 3 great marketing strategies you can utilise. We will explain what they are, how you can use them and what you should expect to see in terms of results.
Of course, the number one favourite, Social Media. A lot of businesses don’t utilise their social media because they don’t understand it, nor do they have time but it doesn’t have to be something you sit and do for an hour every day.
When it comes to initally starting to use social media for your business, the first thing you need to do is decide what platforms you are going to be using for your social media, will it be Facebook, Instagram, LinkedIn or maybe even TikTok? To decide this you need understand where your customers are and how they communicate. (pst we have a handy tool that can help you do that here!)
Once you have decided what platform you are going to use, you will need to decide what content is going to engage your audience, it will also help that you will have a customer persona to understand what pain points, needs and relatable content will engage your audience. To start of planning your content, we would always recommend sitting down with some time set aside to just write down some different ideas and research what other similar brands are doing.
Now that you have your research in place, grab our content planner template from our downloads page and start planning out what content you are going to post on a monthly basis (You don’t have to do the whole year at once!). Try starting off with planning just a months content so you aren’t overwhelming yourself with trying to figure out what to fit where, and then you can start writing the content.
Then figure out what is best to do when writing your content, is it easier to write a whole months content in one day or would it fit your schedule better to take an hour a week to write the following weeks content? Both will give you the opportunity to feel in control of your content and social media.
Lastly, when it comes to social media, monitoring it is key! Don’t just post content and hope for the best, you need to look at your insights on the platform to understand what content is working and what’s getting the best engagement.
Still not sure about social media? Set up a Power Hour with our Marketing Manager to help you understand more about writing engaging content for your audience.
Blogs are a strategy that a lot of businesses use, because they work so well! They are a great way to pull your target audience in to your website, because they are keyword heavy (if done correctly).
Blogs should be written with your target audience in mind – what are they searching for on Google? It is most likely going to be a question that relates to your product or service, so write out some blog ideas that answer those questions that are relatable to your audience.
Don’t over complicate them! Think about your audience, are they going to be able to understand exactly what you are writing or is it all going to sound like jargon to them? And don’t forget to add subheadings to make it easier for your audience to digest. Along with adding images to make it more asthetically pleasing for them too!
The average word count for a blog should be around 600 – 800 (that isn’t saying you can’t go over if the topic requires it).
Not sure on how to optimise your blog? Speak to one of our team for some extra support!
GOOGLE MY BUSINESS
Google My Business (GMB) is a completely free platform for any business to claim their listing and help themselves rank higher, by utilising the reviews, posts, photos, and product options. Updating your GMB regularly shows Google that you are still an active business and they will rank you higher.
Here are a few things you can do to opitmise your Google My Business:
- Make sure all of your business information is up to date
- Ask your customers/clients for reviews on a regular basis
- Upload relevant photos
- Add a post a week about something relevant to your business
- Upload your products (if you have a service based business, upload your services in the product box instead!)
Don’t forget to check your stats regularly. See how many people are searching for your business, what they are searching, whether they are click through or coming straight to you.
If you don’t have GMB set up then we have a training manual on how you can do it. You can read it for free here!
“Ignoring online marketing is like opening a business but not telling anyone.”KB Marketing Agency
Still struggling to understand what you need to do for your business or how you can breakthrough in your market? Then set up a Power Hour with our Marketing Manager where we can discuss with you the multiple different channels your business can use.