You created an outstanding website – congrats! Now all you need to do is bring people to it. For your website to appear as one of the top results on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” or SEO.
With so many sites on the web today, there is no guarantee that your site will rank first on Google. There are, however, plenty of simple things you can do to increase your site’s chances of ranking well.
Choose the right URL
Before your website goes live, you need to give it a name. Also known as your domain name, this is the address that visitors will type in to find your site. Like the giant sign above a shopfront window, it’s one of the first things visitors see when they come to your site.
That’s why it’s also the first place Google looks to understand what your site is about and to decide how to rank it.
With this in mind, it’s important to make sure all your pages’ URLs are clean and professional, so no special characters, no hashtags, no page ID.
Conduct a thorough keyword research
When it comes to adding posts to your website, or updating your site you need to ensure you are using effective key words.
Tools like Ubersuggest or Google Ad’s help you find keywords related to your business, when it comes to searching for keywords, think about what people might search for what they would hope to find on a page about that.
Start with a broad keyword. For instance, maybe you offer dog boarding, so you begin with a keyword like “dog kennels.”
Ubersuggest will provide you with a list of keywords that you can filter in several ways. You’re looking for long-tail keywords you can use to attract a specific audience, and repeat those words in as many pages as possible.
Use Outbound Links
Outbound links are the primary source of bringing more attention to your website. There are a lot of people who make the mistake of not including links to other websites/articles.
Outbound links show Google that the article is both valid and informative and both are vital for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to as many pages as possible, even if you link to another page on your website.
Ensure that the pictures on your website have file names which include one of your keywords. Also, your target keyword should be part of your image’s Alt Text, this text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.
This will improve optimisation for your article and also create a clearer picture for the search engines to the relevancy of your article/page.
Updating your website is a crucial step in the development of your business and its brand. It’s a way to keep your content up to date, your customers informed on new products and services, and enhance your websites SEO value.⠀
Whether your website is going through an entire rebrand or you’re simply refreshing the blog post that gets the most traffic, you may be wondering how often you should be updating your website.⠀
Of course, there’s no right or wrong answer. But try to update your website as often as you can.
It’s ideal to update a website at least monthly, that could be a minor change to the main content or adding a new blog post. Whatever the update is, it’s helpful to constantly make updates of any size to prove to Google that you are still active.
If you struggle to maintain a strong website, or maybe you don’t have the time to optimise it, please contact us by clicking here where you can send us a message directly and we would be more than happy to help you come up with a solution.