Tag: Blog

5 reasons why your business needs a blog in 2020

Rachel Nott Copywriting | Copywriter | Hertfordshire

Business Blogs are one of the single most effective ways to market your business online. Year after year, statistics show that business blogging enhances search visibility, increases brand awareness, attracts new customers and actively increases sales. According to the latest figures, companies that blog get 97% more links to their websites and enjoy 67% more leads than those that don’t. It is no wonder that 90% of businesses use content marketing tactics to grow their brand!

Despite these impressive statistics, many small businesses are yet to discover the significant benefits of producing regular, high-quality content. If you are still not convinced that blogging can help you grow your business, keep reading! Here are 5 reasons why your business needs to start a blog right now.

Woman Typing at White Desk
Blogging is a powerful, proven online marketing tactic — Photo by Corinne Kutz on Unsplash

1. It establishes your brand as a valuable industry source

Blogging is the perfect way to establish your brand as a figure of authority and a trusted industry source. By regularly providing helpful, relevant information about your business and services, your readers will
come to trust you as an expert in your field. And as any marketeer will tell you — trust sells!

Consider the most common questions, queries or pain points your customers present. For example, a common question for a business coach might be: “How do I know which business coach is right for me?” Then, using your knowledge and experience, write a blog post detailing the answer. When potential customers find the answers to their queries via your blog post, they learn to value your opinion. This makes them much more likely to turn to you when they are ready to make a purchase.

There are many ways to create blog content that offers value to your target audience. Sharing industry news, practical resources, hints and tips, support tools, case studies and ‘how to’ articles all build credibility and trust in your brand.

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Regular, informative blog posts establish your brand as an industry leader – Photo by Miguel Á. Padriñán from Pexels

2. It drives targeted traffic to your site

Business blogging is one of the most powerful and inexpensive ways to drive visitors to your website. According to recent research, adding a blog to your existing website can increase traffic as much as 434%. That is a lot of potential customers at your fingertips!

So why is blogging such a powerful visitor magnet? The answer is straightforward; search engines love fresh, relevant content. When a website is continually updated, it gives Google and other search engines
a reason to scan it for new content to suggest. Frequent updates act as a cue to Google that your site is active and producing regular, searchable content. But how often do you need to update your main business website? Monthly? Yearly? At all…? Enter blogging! A business blog is a perfect way to create fresh content relevant to your services, helping your website to climb that all-important Google ladder.

3. It generates leads

Let’s cut to the chase. Boosting visibility, building brand trust and increasing site traffic is all well and good, but will business blogging actually bring you more sales?

The answer is a resounding ‘Yes’! In fact, companies with blogs produce 67% more leads per month than those without. Why? Because your blog posts offer something of value to your reader — and value makes
them want to convert. However, it doesn’t happen by magic. Readers may need a little encouragement to convert into leads. The good news is, the way to do this is incredibly simple. Just ensure that you include a clear, well-placed call-to-action in every post. Think about content that you can offer for which customers may be willing to exchange their contact details. Free Ebooks, free fact sheets, free step-by-step guides, free webinars and
free trails are all perfect examples. Even simple calls-to-action, like inviting readers to follow you on social media or signing up to a newsletter, can easily transform site visitors into solid business leads.

It is worth noting that longer, in-depth blog posts generate nine times more leads than shorter blogs. If you want to see serious results, you need to create regular, high-quality blog articles at 2,000+ words. If this sounds like an impossible, time-consuming task, don’t worry! Like many businesses, you can always hire a copywriter to write original, first-rate content for you — without breaking the bank.

Woman Typing on Laptop
Many business outsource their blog writing to freelance copywriters — Photo by Kaitlyn Baker on Unsplash

4. It strengthens relationships with new and existing customers

You probably already know that customer engagement is absolutely essential to successful online marketing. Engaging your customers in between purchases strengthens their emotional connection to your brand, making them more likely to choose you over your competitor. In short, customer engagement with your brand is intrinsically linked to customer loyalty.

Blogging provides an ideal opportunity to connect with your existing and potential customers in a more expansive and conversational way. High-quality, relevant and helpful content engages your customers and allows them to interact directly with your brand. With an active comments section, you can even directly respond to your customers and engage them in open conversation.

It may seem trivial, but this is the kind of human interaction that can set your brand apart from your competitors. Blogging humanises your brand — and the more human your business appears to customers, the more likely they are to engage with your products and services.

5. It boosts your social media presence

Blogging is a fantastic way to get your brand noticed on social media platforms. Each time you publish an article, you are providing original content that can be shared online via Facebook, Twitter, LinkedIn, Instagram and other social networks. With every share of your post, you become visible to a whole host of potential customers who may never have heard of you before now.

So how do you ensure your blog posts are shared? Start with the headline. Only 20% of readers actually get stuck into your blog content — a massive 80% will only ever read the headline. So make sure it packs a punch! “How to” articles and numbered lists like this one are two proven examples of shareable titles that almost guarantee clicks, but there are plenty more powerful heading formats to choose from.

Creating shareable content is all about providing something of value to your target audience. Whether it is information, thought-provoking ideas, insider knowledge or pure entertainment, always ensure your readers gain something from your blog. In addition, make sure you add a call-to-action inviting readers to share your blog and include social media share buttons wherever possible. Make it as easy as possible for readers to share your content, then sit back and watch your views multiply!

Phone with Facebook Open | Social Media
Get noticed on social media with quality, shareable blog posts — Photo by William Iven on Unsplash

With so many proven benefits, blogging is the must-have marketing tool that business owners simply cannot afford to miss out on. And with 77% of the population now reading articles online, there has never been a better time to start your business blog. So what are you waiting for?

Need help starting or writing your blog? Drop me a line at Rachel Nott Copywriting — I am happy to help!

Written by Rachel Nott (Copywriter)

Rachel is a freelance copywriter with specialisms in the creative arts, beauty, mental health and fitness. Naturally inquisitive and a detailed researcher, she loves nothing better than getting her teeth into fresh
subject matter! As well as content writing, Rachel develops business websites, social media content, artist bios and promotional material for a wide range of clients.

Beyond copywriting, Rachel is a professional actor and saxophonist, a fitness fanatic, an amateur painter, an avid reader, and a dedicated cat-enthusiast. When she is not writing, Rachel can be found working out,
treading the boards or swinging a sax in her vintage 50s rock ’n’ roll band.

Visit www.rachelnottcopywriting.com

Get in touch at rachelnott@rachelnottcopywriting.com

Follow me on Facebook, Twitter or LinkedIn

Top Tips For Optimising Your Website

Optimising Your Website | Search Engine Optimisation | SEO | Digital Marketing | Hertfordshire

You created an outstanding website – congrats! Now all you need to do is bring people to it. For your website to appear as one of the top results on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” or SEO.

With so many sites on the web today, there is no guarantee that your site will rank first on Google. There are, however, plenty of simple things you can do to increase your site’s chances of ranking well.

Choose the right URL

Before your website goes live, you need to give it a name. Also known as your domain name, this is the address that visitors will type in to find your site. Like the giant sign above a shopfront window, it’s one of the first things visitors see when they come to your site.

That’s why it’s also the first place Google looks to understand what your site is about and to decide how to rank it.

With this in mind, it’s important to make sure all your pages’ URLs are clean and professional, so no special characters, no hashtags, no page ID.

Conduct a thorough keyword research

When it comes to adding posts to your website, or updating your site you need to ensure you are using effective key words.

Tools like Ubersuggest or Google Ad’s help you find keywords related to your business, when it comes to searching for keywords, think about what people might search for what they would hope to find on a page about that.

Start with a broad keyword. For instance, maybe you offer dog boarding, so you begin with a keyword like “dog kennels.”

Ubersuggest will provide you with a list of keywords that you can filter in several ways. You’re looking for long-tail keywords you can use to attract a specific audience, and repeat those words in as many pages as possible.

Use Outbound Links

Outbound links are the primary source of bringing more attention to your website. There are a lot of people who make the mistake of not including links to other websites/articles.

Outbound links show Google that the article is both valid and informative and both are vital for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to as many pages as possible, even if you link to another page on your website.

Image Optimisation

Ensure that the pictures on your website have file names which include one of your keywords. Also, your target keyword should be part of your image’s Alt Text, this text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

This will improve optimisation for your article and also create a clearer picture for the search engines to the relevancy of your article/page.

Regular updates

Updating your website is a crucial step in the development of your business and its brand. It’s a way to keep your content up to date, your customers informed on new products and services, and enhance your websites SEO value.⠀

Whether your website is going through an entire rebrand or you’re simply refreshing the blog post that gets the most traffic, you may be wondering how often you should be updating your website.⠀

Of course, there’s no right or wrong answer. But try to update your website as often as you can.

It’s ideal to update a website at least monthly, that could be a minor change to the main content or adding a new blog post. Whatever the update is, it’s helpful to constantly make updates of any size to prove to Google that you are still active.

If you struggle to maintain a strong website, or maybe you don’t have the time to optimise it, please contact us by clicking here where you can send us a message directly and we would be more than happy to help you come up with a solution.