With the year starting not quite as we all hoped we wanted to bring some positivity with a few ideas on how to really focus on your goals for 2021. We cannot control the pandemic but we can control how we react to it and it doesn’t have to stop your business success. So set some goals and go for it! We have given you five ideas below. We hope they help and give your January a boost!
Of course, we couldn’t help but start with Marketing. Marketing is a business strategy that a lot see as a cost rather than an investment into their business success.
For a lot of businesses marketing is at the bottom of their task list, with it sometimes being forgotten because people don’t understand it.
But Marketing is so important, it is a way of attracting new customers, building your brand and engaging your ideal audience.
So, whether you hire someone in house or outsource to an Agency…Make Marketing a Priority.
For more Marketing help take a look at our Resources page here
In times like we are in right now, marketing often gets left behind. Everyone is looking to cut costs to save their business, and it pains me to see business owners make this mistake. Marketing isn’t a cost but an investment, and you will see a return if its done right! This is the time that you need to stand out and really promote your product or service. Do not stop marketing especially in what feels like the toughest time.Emma Ellis, Managing Director
2: Plan! Plan! Plan!
Planning is key for life not just business success!
Planning lets you set out where you want to end up and how you are going to get there with structured goals.
Lots of businesses run without real structure, or an idea of where they are wanting the business to end up. But this means that there is nothing to strive for and you don’t know what to prioritise next.
For your business we recommend having a Yearly, Quarterly and Monthly plan of what you want to achieve, which will help you stay focused on your end goal!
“Planning ahead is usually put to the end of everyone’s list but it can save you hours of time! Whether it’s simply planning out your day or planning your blog posts ahead, it will focus your concentration so that you aren’t wasting time. Having a plan will make you feel more constructive with your time and you’ll have less of that brain fuzz feeling where you don’t know where to start. I always plan content a month in advance with our content planner, allowing me to feel ahead of the game!”Tia-Lily Girdlestone, Marketing Assistant
Delegating is so important, you shouldn’t and can’t do everything yourself!
What’s to say there isn’t someone on your team that knows more about the subject than yourself? Or maybe it will help them with their development? Just because you delegate it doesn’t mean you can’t have any involvement.
See if there are any Time-consuming, Teachable or Time-sensitive tasks that you can pass to your team or outsource!
“I really struggled with delegation when I became a Marketing Manager, it felt like I was giving away everything I did and that it wouldn’t be done properly. However, what I realised over the course of delegating was that there was new fresh ideas, learning increased and it gave me more time to train on new strategies. Delegation can just mean there is someone more experienced, or it just frees you up to do more of what you NEED to do!”Tamzin Klyen, Marketing Manager
4: Give Back
The last 12 months have been rough for a lot of businesses through no fault of their own, and lots are based right in your own community.
So, if you have the ability to offer out some support, whether it is giving people 15 minutes of your time to discuss business, how you can collaborate or giving them some free information, it’s a nice thing to do!
The more you help other people the more you will receive help back, so if you are referring businesses to that local accountant that you know, or the IT business that is based in your building, it means you are building a network of people who know your business!
“At the very beginning of the first lockdown, one of the very first things we decided as a team is that we wanted to give back. We wanted to be able to help people where we can, and that’s exactly what we did. Over the course of the first lockdown we completed over 60 hours of Free Marketing Meetings. Giving back to us meant we got to help a lot of people/businesses, and now we have seen those business flourish through offering out just a few hours a week to whoever we can. So if you have the resources and time then we definitely recommend doing what you can to give back”Tamzin Klyen, Marketing Manager
5: Work/Life Balance
Giving yourself time to recharge and get a clear mind is so important for your business success (and your family!)
Sometimes the best ideas come to you when you are out with the kids, walking the dog or maybe even cooking dinner, because it’s one of the few times you give your mind the opportunity to relax and be more open.
It also means you aren’t as stressed, and neither is your office environment, so take an early finish, or a longer lunch and do something you enjoy!
“It can be so hard to get this right, and I still haven’t, and lockdown 3.0 doesn’t help. I personally get up an hour earlier than everyone else as it gives me that ‘me’ time. I work out, I read, I meditate, I catch up on work. It’s a killer getting out of bed but it gets me in the right headspace for whatever the day throws at me. Another tip it to stop putting too much pressure on yourself. Try to define set time to be present with the family and with work and if it doesn’t happen, try again tomorrow and lower your expectations slightly. We are in a tough old world right now, so don’t beat yourself up if it doesn’t always work out!”Emma Ellis, Managing Director
We are always wanting to hear what people are planning for their new year, which gives us all inspiration, so let us know yours below! If you are still struggling and haven’t had a power hour with us yet, feel free to contact us. We appreciate it’s hard to get motivated right now, and if you need that extra boost we can help, we want you to strive for Business Success!