Digital Marketing is the use of online platforms, such as social media, websites and search engines to assist your business in being found by your ideal target market.
A marketing plan, is a document with strategies, actions and a budget so you have a solid plan of what needs to be done within the next year to meet your Marketing and Business goals.
Search Engine Optimisation or SEO is utilising your online content, so that your website shows up for specific keywords.
Every business needs marketing. Marketing lets you reach your ideal target market, build trust through different platforms and helps push through sales.
Blogs create trust with your potential customer, people tend to trust written word more. It also shows your potential customer that you know what you are talking about and that you are up to date on your industry knowledge. Blogs are also so good for SEO and getting your website ranked higher on search engines.
It can be incredibly difficult to come up with content ideas for your business, which is why we have a (link) Free Content Ideas Downloadable on our website.
Look at your analytics, every website should have atleast google analytics tracking so you can see where your visitors have come from, what they are doing on your site and whether they are converting. It is also worth looking at Google Page Speed insight which will tell you how well your website is perfoming from a more technical point of view.
Tell your story and find your unique selling point. Utilise your social media and branding to tell people what your business, what your are all about and what you know. People buy from People so don’t be afraid to let them know about the faces behind the brand.
There are lots of different marketing strategies you can use such a lead generation tools, promotional acitivty, PR, Direct Mail or Social Media. If you are still a little unsure of how to use them for your businesss then email email@example.com to set up a free power hour.
Social Media is all about consistency and the 70/30 rule. Posting atleast 5 times a week with relevant and relatable content will help engage your audience, along with 70% useful informative content and 30% selling content. Social Media is not always all about how big of a following you have but more about how those followers engage with your brand.
The apprenticeship course with Amber Mountain Marketing lasts around 15 months.
We aim to offer all of our apprentices a job after they have completed their qualification. With the opportunity for each apprentice to chose a specialism within marketing and start their own team.
The Digital Marketing Qualification builds a solid foundation of practical skills needed to become competent in fast-paced digital marketing roles. Along with learning about all aspects of marketing within the job, at the end of the qualification the following is gained:
- BCS Level 3 Digital Marketer Apprenticeship
- Principles of Coding (BCS KM1)
- Marketing Principles (BCS KM2)
- Google Analytics Individual Qualification (IQ)
There are different routes you can take to get your own marketing apprentice, you can either go through a training provider to find an apprentice for you, or you can hire your own apprentice through job search platforms then speak to a training provider to get them on the right training course. Check out the government apprenticeship website here: https://www.gov.uk/recruit-apprentice
Having an apprentice in your business is a great way to give your business new fresh ideas, help train the future generations and it is at a smaller cost to the business. You do however need to provide an office space, pay a salary and commit to keeping them for the whole apprenticeship (12-24 months depnedent on apprenticeship) so that is something to bare in mind.
We offer 4 different Outsourced Marketing Packages, along with Event Management and 1-2-1 Marketing Mentoring.
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At Amber Mountain Marketing, we like to do things differently, which is why we built our Digital Marketing Agency on apprentices. It means we can offer more afforable outsourced marketing, and train the future generations of marketing.