Womens Utilities Network

From the moment the idea of The Women’s Utilities Network (The WUN) was born, we knew it would be a success. With such a shortage of women in the utilities sector, the network created an opportunity for women to get together and support each other in a very male-orientated world.

To begin, we created a strategy to grow the network through social media and events. To build up brand awareness, we sent individual personalised messages to over 1,000 women in the utilities industry, inviting them to join the group and then letting them know about our very first event.

 

It is refreshing to attend a function that focuses on individuals and not your job role. It’s encouraged me to think about my career development and given me the drive to push it forward.

 

For the first quarterly event on the 25th January 2018, we had a lot of planning to do. This included:

  1. Sponsors
  2. Pre-Event Communication
  3. Welcoming
  4. Catering
  5. Promotional Giveaways
  6. Expert Speakers
  7. Activity
  8. Enabling conversations at the event
  9. Live Event Updates
  10. Post-Event Communications
  11. Feedback Forms

 

At this initial introductory event, we had around 65 people sign up, but only 20 turn up. However, by adjusting content to focus on our guests’ needs, hiring better venues, inviting notable speakers, and improving all-around communication, the attendance quickly grew.

The WUN’s most recent event was their biggest yet. With over 110 sign ups and over 95 attendees, it was definitely a success.

The WUNs sponsorship has also grown from 1 Major Sponsor of £2,000 to 8 Major Sponsors at £50,000!

“The relaxed but professional atmosphere is great for networking and my experience is that everyone is really supportive and genuinely interested in each other’s experiences.”