Silhouette London

Silhouette London joined us in March 2021. Silhouette London are a multi award winning Boutique with a unique focus on young girls and teenagers’ fashion. Silhouette struggled through lockdown and wanted to focus on promoting new ranges of clothing and opening an online shop due to their shop being closed.

When we started working with Silhouette, we put together a Marketing Plan, to outline what was going on in the market, who we were aiming to target, what the marketing goals were and what strategies we were going to use to get there.

The strategies we used when starting out with Silhouette were:

  1. Consistent Social Media Communications
  2. Instagram Stories and Reels
  3. TikTok Videos
  4. Podcasts
  5. PR
  6. Blog Posts
  7. Search Engine Optimisation

Very soon after we started working with Silhouette London, we saw some really great increases on her website and social media.

  1. 126% Increase on visits to the website
  2. 80% Increase on visits to the website from social media.
  3. 706 views on the second TikTok Video
  4. 67% Increase on Social Media Followers


We have been working with Silhouette London to continue to raise their brand awareness and build their sales funnel.

We absolutely loved helping the brand create an online presence and it’s safe to say the business owner couldn’t have been happier.

“I just wanted to thank Alara and the team at Amber Mountain. For everything! They’ve been an absolute joy to work with. Alara was fantastic. Her enthusiasm, her work ethic, her innate ability to understand the business (and me!) and her general loveliness. And Emma was incredible. She totally has her eye on that marketing ball! So much has been achieved in such a short space of time. I can't thank them enough and wouldn't hesitate to recommend them!”