Blog

Top Tips For Optimising Your Website

You created an outstanding website – congrats! Now all you need to do is bring people to it. For your website to appear as one of the top results on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” or SEO. With so many… Read more »

What is a landing page and how should it be used?

We’ve all been taken to one when something has caught our eye, but what are they and how should they be used? I will explain what a landing page is, the key features that should be on all landing pages, how to make a SMART landing page, how to analyse a landing page and make sure it’s… Read more »

Choosing the right platform to send a message.

When it comes to communicating with your clients, sending them a message on the right platform can hugely impact their reply time. Many of us naturally send people an email when it is business related because that is seen as ‘the norm’, but what we don’t think to take into consideration is our clients most… Read more »

Google My Business

Google My Business – Why it is so important to have a profile? More and more emphasis is being placed on making sure your Google My Business profile is active and up-to-date. Local SEO Importance From an SEO point of view, Google My Business is extremely important for Local SEO. Taking Google as the example,… Read more »

Have You Got A Marketing Plan?

“A marketing plan is a comprehensive document that outlines a company’s overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and use a combination of resources to achieve business objectives including sales targets or customer acquisition.” – www.syndicateroom.com As a business, you have goals and targets that you want to reach and… Read more »

Mind your Mindset

Mindset is a word we are hearing thrown around a lot at the moment, but what does it actually mean? When I ask my clients what they think Mindset is, I would say 9 times out of 10 the response is ‘positive thinking’.  Yes, positive thinking is great, but getting your mindset right is so… Read more »

Facebook Pixels: Are you targeting the right people?

First, what are Facebook Pixels? “The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.” – Hootsuite.com If you are wondering why you should… Read more »

Understanding your Ideal Customer

Understanding your target audience is vital to making sure your marketing efforts are beneficial to your business, if you don’t understand who they are, you could be targetting the right people with the wrong message or vice versa. We have created a Customer Persona template that you can use for your business to find out… Read more »

Google Analytics Definitions

Google Analytics is a massivly important tool for understanding your customer journey and what your customers actually want from your business. However, it can be very confusing to understand what everything means, so we have put together some basic google analytics definitions to help you understand what data you are looking at. AUDIENCE Users: “Unique… Read more »

The Importance of Facebook Groups

There are 2.6 billion monthly active users on Facebook, and every brand is trying to cut through the noise to find their perfect clients. So, you need to find a way to interact with your target audience and a great way of doing this is using Facebook Groups. Our video below from Ellie, talks you… Read more »

Creating The Brand You Need

Your brand is what people recognise about your business, it’s your logo, colours, fonts, and the way you present your business. Brand can be a hard of your business to get right, but it is essential to growing your business and reaching your audience. So, we have put together some of our tips on creating… Read more »

Are you using the correct social media platforms for your target audience?

Social Media, can be a total minefield. With new platforms popping up and updates and changes to current platforms happening all the time, we can understand why people shy away from them. The common theme we find with our clients that are active on social is they use the platform they like the most, and that’s… Read more »

Adding Subtitles to Videos using Kapwing

Subtitles are a massively important part of using videos on your social media. Videos without subtitles are only watched 66% to completion, compared to videos with subtitles included, 80% more people watched to completion. It isn’t always easy to add subtitles to videos, but we use a handy website called Kapwing and we wanted to… Read more »

Top Tips for staying positive in the Corona crisis

With the majority of the world in a current state of fear and panic, Tia loves to help the Amber Mountain team with her mindset and suggests the only way we can fight this is to be positive! Don’t worry, we completely understand it’s not that simple, which is why Tia is going to share… Read more »

5 Marketing Tips to help your business in the current climate!

1. Communicate with your clients – Keep talking Let them know you are still working and communicate any changes that are taking place in your business.  Definitely keep a positive spin on what you are doing, you need to keep upbeat for your customers.  Communication is vital when times get tough! 2. Keep posting on… Read more »

Automation vs Personalisation: Have you got the balance?

With technology becoming more and more powerful the use of AI (Artificial Intelligence), is becoming a popular choice with a lot of businesses.  There is however a fine line between keeping it personal and badgering clients with constant automated emails that they can clearly see are automated too! Only leaving them to do one thing… Read more »

Amber Mountain turns 2!

We can’t quite believe it’s been 2 years; it feels like only yesterday Emma had an idea and now look where we are!!! In what feels like a whirlwind Amber Mountain not only exists but has already smashed its goal, of helping small businesses to grow and we couldn’t be prouder! After starting the business… Read more »

Top 5 Free Tools for Small Businesses

What free tools do you use to help your business? Starting out as a small business is tough, there are a lot of different things you want to do, but majority of the time they come with a cost. So, we have put together a list of our clients’ Top 5 Favourite Free Tools that… Read more »

“It’s the most wonderful time of the year”…to continue your marketing!

Christmas is coming, and everyone is starting to wind down.  It’s the one time of the year when everyone takes a step back and tries to chill.  It’s not very often you get to stay in your pjs, eat chocolate and watch TV all day, so let’s do it!  But that doesn’t mean you should… Read more »

Don’t Get Left Behind On LinkedIn

Over the years we have seen the launch of many new Social Media platforms and we have watched them all rapidly increase and then slowly plateau in popularity. LinkedIn is one of the oldest of these social media platforms, but its more relevant now than ever. With over 500 million people on its platform, it… Read more »

Best Business Women Awards 2019 Finalists announced

The Best Business Women Awards have announced their finalists  for 2019. The business world is full of talented and dedicated female entrepreneurs who not only run successful businesses but, in many cases, also juggle the needs of their families. The Best Business Women Awards are designed to recognise the achievement of those women across a… Read more »

And then there was 2…..

After a fantastic first year at Amber Mountain Marketing we are pleased to announce we are expanding, and Tamzin Klyen has joined the team.  Tamzin is an experienced marketing specialist skilled in social media, WordPress, LinkedIn Marketing, email marketing, websites, design, SEO, PPC and business development.   Tamzin’s skillset gives us the opportunity to expand our… Read more »

Don’t wind down your Marketing at Christmas.

Christmas is coming, and everyone is starting to wind down.  It’s the one time of the year when everyone takes a step back and tries to chill.  It’s not very often you get to stay in your pjs eat chocolate and watch TV all day, so let’s do it!  But that doesn’t mean you should… Read more »

What is Internal Marketing and why it is vital in building your business

   When I talk to people about marketing they often bring up expensive advertising, logos on average giveaways, countless campaigns and how they feel it’s a waste of money. I hear ‘waste of money’ a lot and it frustrates me no end. Mainly, because for me, it’s not all about huge advertising campaigns and logos… Read more »

Are you wasting your money on your Marketing?

I have been meeting with a fair few businesses lately and I always ask them the question, “what marketing do you do?”  Quite often people feel bad when they answer “none”.  Why feel bad?  Your business is doing great and you’re not using any marketing tools!  This is actually a huge achievement.  But just think… Read more »

Don’t underestimate the power of networking

Until this year, I would squirm at the thought of networking.  The cringey feeling of entering a room not knowing anyone, trying to join a conversation or worse start one would make me feel physically sick. There is also the added pressure of standing up and talking for a minute about your business at some… Read more »

Do you have a Marketing plan?

I have been banging on to everyone I meet lately about the importance of a Marketing Plan because I strongly believe it can be the difference between a struggling business and a successful one. So why is it so important? Firstly, as a business, you have goals and targets that you want to reach and… Read more »

Your vibe attracts your tribe……who are you attracting?

I love the saying ‘your vibe attracts your tribe.’ I believe it’s an accurate statement for life in general but also something to really think about when building your business.   If you spend a lot of time with constantly negative unhappy people, it’s going to bring you down.  I’m sure we have all been in… Read more »

Video killed the radio star

Well, actually it didn’t.  Since video came along, radio is still well and truly thriving as far as I can tell, with about a gazillion channels to choose from on digital and FM.  The stars of radio seem to be getting paid handsomely enough, so no, video just came along and shook things up a… Read more »

Naomi Czuba Dance Studio Launch

Wow, I’m still on a high from just how amazing Naomi Czuba Dance (NCD) studio launch was.  Last Saturday Naomi’s dreams came true and she opened her first studio at London Colney Biz Space.  We publicised the event well but it was just unbelievable how many people turned up to show their support and get… Read more »

The social media minefield

Social Media. Its hands down the best thing that’s happened to small/medium companies and so many people have become rich from using these tools, but trying to get started can be a total minefield! It can be so easy to get lost in how many different platforms there are to use, and you can quickly… Read more »

Great first networking event for Utility People

After many months of gaining momentum to build a Women’s Network for recruiter Utility People the launch finally happened on 25th January and was a huge success.  I have to say its amazing being part of something that brings so many rewards to women in this industry. This company is so much more than recruitment… Read more »

New Year, What’s your dream?

Is your new year’s resolution is to push your business to that next level, here are some top tips to help you break it down and make 2018 your year. REFLECT ON 2017 Take some time out to reflect on the past year – what did you achieve? Were there any low points and what… Read more »

Welcome to my blog page.

Welcome to the first ever Amber Mountain Marketing blog! I have had a dream of running my own business now for a long long time now. Although I knew I had the skills to do it, there has always been something holding me back. Fortunately for me I had the most supportive director who at… Read more »