Adding Subtitles to Videos using Kapwing

Subtitles are a massively important part of using videos on your social media. Videos without subtitles are only watched 66% to completion, compared to videos with subtitles included, 80% more people watched to completion.

It isn’t always easy to add subtitles to videos, but we use a handy website called Kapwing and we wanted to show you how you can use it to add subtitles to your videos.


  1. Head to and create an account
  2. Click into my workspace on the left-hand side, and choose new project
  3. Next click Start with Studio
  4. Then upload your video
  5. Next click subtitles just above the video
  6. Scroll down to autogenerate and change the language to English (Great Britain)

*Kapwing is great but you will definitely need to go through and check that it has picked everything up*

  • Now, click into the sentence that you want to change
  • Then click Done
  • On the top right hand-side click Publish
  • Once processed you will be able to save the video.