Blogging is one of the single most effective ways to market your business online. Year after year, statistics show that business blogging enhances search visibility, increases brand awareness, attracts new customers and actively increases sales. According to the latest figures, companies that blog get 97% more links to their websites and enjoy 67% more leads than those that don’t. It is no wonder that 90% of businesses use content marketing tactics to grow their brand!
Despite these impressive statistics, many small businesses are yet to discover the significant benefits of producing regular, high-quality content. If you are still not convinced that blogging can help you grow your business, keep reading! Here are 5 reasons why your business needs to start a blog right now.
1. It establishes your brand as a valuable industry source
Blogging is the perfect way to establish your brand as a figure of authority and a trusted industry source. By regularly providing helpful, relevant information about your business and services, your readers will
come to trust you as an expert in your field. And as any marketeer will tell you — trust sells!
Consider the most common questions, queries or pain points your customers present. For example, a common question for a business coach might be: “How do I know which business coach is right for me?” Then, using your knowledge and experience, write a blog post detailing the answer. When potential customers find the answers to their queries via your blog post, they learn to value your opinion. This makes them much more likely to turn to you when they are ready to make a purchase.
There are many ways to create blog content that offers value to your target audience. Sharing industry news, practical resources, hints and tips, support tools, case studies and ‘how to’ articles all build credibility and trust in your brand.
2. It drives targeted traffic to your site
Business blogging is one of the most powerful and inexpensive ways to drive visitors to your website. According to recent research, adding a blog to your existing website can increase traffic as much as 434%. That is a lot of potential customers at your fingertips!
So why is blogging such a powerful visitor magnet? The answer is straightforward; search engines love fresh, relevant content. When a website is continually updated, it gives Google and other search engines
a reason to scan it for new content to suggest. Frequent updates act as a cue to Google that your site is active and producing regular, searchable content. But how often do you need to update your main business website? Monthly? Yearly? At all…? Enter blogging! A business blog is a perfect way to create fresh content relevant to your services, helping your website to climb that all-important Google ladder.
3. It generates leads
Let’s cut to the chase. Boosting visibility, building brand trust and increasing site traffic is all well and good, but will blogging actually bring you more sales?
The answer is a resounding ‘Yes’! In fact, companies with blogs produce 67% more leads per month than those without. Why? Because your blog posts offer something of value to your reader — and value makes
them want to convert. However, it doesn’t happen by magic. Readers may need a little encouragement to convert into leads. The good news is, the way to do this is incredibly simple. Just ensure that you include a clear, well-placed call-to-action in every post. Think about content that you can offer for which customers may be willing to exchange their contact details. Free Ebooks, free fact sheets, free step-by-step guides, free webinars and
free trails are all perfect examples. Even simple calls-to-action, like inviting readers to follow you on social media or signing up to a newsletter, can easily transform site visitors into solid business leads.
It is worth noting that longer, in-depth blog posts generate nine times more leads than shorter blogs. If you want to see serious results, you need to create regular, high-quality blog articles at 2,000+ words. If this sounds like an impossible, time-consuming task, don’t worry! Like many businesses, you can always hire a copywriter to write original, first-rate content for you — without breaking the bank.
4. It strengthens relationships with new and existing customers
You probably already know that customer engagement is absolutely essential to successful online marketing. Engaging your customers in between purchases strengthens their emotional connection to your brand, making them more likely to choose you over your competitor. In short, customer engagement with your brand is intrinsically linked to customer loyalty.
Blogging provides an ideal opportunity to connect with your existing and potential customers in a more expansive and conversational way. High-quality, relevant and helpful content engages your customers and allows them to interact directly with your brand. With an active comments section, you can even directly respond to your customers and engage them in open conversation.
It may seem trivial, but this is the kind of human interaction that can set your brand apart from your competitors. Blogging humanises your brand — and the more human your business appears to customers, the more likely they are to engage with your products and services.
5. It boosts your social media presence
Blogging is a fantastic way to get your brand noticed on social media platforms. Each time you publish an article, you are providing original content that can be shared online via Facebook, Twitter, LinkedIn, Instagram and other social networks. With every share of your post, you become visible to a whole host of potential customers who may never have heard of you before now.
So how do you ensure your blog posts are shared? Start with the headline. Only 20% of readers actually get stuck into your blog content — a massive 80% will only ever read the headline. So make sure it packs a punch! “How to” articles and numbered lists like this one are two proven examples of shareable titles that almost guarantee clicks, but there are plenty more powerful heading formats to choose from.
Creating shareable content is all about providing something of value to your target audience. Whether it is information, thought-provoking ideas, insider knowledge or pure entertainment, always ensure your readers gain something from your blog. In addition, make sure you add a call-to-action inviting readers to share your blog and include social media share buttons wherever possible. Make it as easy as possible for readers to share your content, then sit back and watch your views multiply!
With so many proven benefits, blogging is the must-have marketing tool that business owners simply cannot afford to miss out on. And with 77% of the population now reading articles online, there has never been a better time to start your business blog. So what are you waiting for?
Need help starting or writing your blog? Drop me a line at Rachel Nott Copywriting — I am happy to help!
Written by Rachel Nott (Copywriter)
Rachel is a freelance copywriter with specialisms in the creative arts, beauty, mental health and fitness. Naturally inquisitive and a detailed researcher, she loves nothing better than getting her teeth into fresh
subject matter! As well as content writing, Rachel develops business websites, social media content, artist bios and promotional material for a wide range of clients.
Beyond copywriting, Rachel is a professional actor and saxophonist, a fitness fanatic, an amateur painter, an avid reader, and a dedicated cat-enthusiast. When she is not writing, Rachel can be found working out,
treading the boards or swinging a sax in her vintage 50s rock ’n’ roll band
Get in touch at firstname.lastname@example.org