Month: June 2020

Facebook Pixels: Are you targetting the right people?

First, what are Facebook Pixels?

“The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.” – Hootsuite.com

If you are wondering why you should use Facebook Pixels, our Marketing Manage, Tamzin, has created a video that explains all the reasons making sure it.

If you want to talk to us about getting Facebook Pixels on your website, please email Tamzin using the button below:

Understanding your Ideal Customer

Understanding your target audience is vital to making sure your marketing efforts are beneficial to your business, if you don’t understand who they are, you could be targetting the right people with the wrong message or vice versa.

We have created a Customer Persona template that you can use for your business to find out your ideal customers Demographics, Characteristics, Pain Points, Frustrations etc.

This template will give you a clear idea on what platform to use, what content you should be posting, and how to write your customer communications.