Month: May 2020

Google Analytics Definitions

Google Analytics is a massivly important tool for understanding your customer journey and what your customers actually want from your business.

However, it can be very confusing to understand what everything means, so we have put together some basic google analytics definitions to help you understand what data you are looking at.

AUDIENCE

Users: “Unique visitors”, or a person who has come to your website.

Sessions: “Visits”, or different times that person came to your site.

New vs Returning:

New visitors: Those who go to your site for the first time on a specific device.

Retuning Visitors: Those who have come back to the website more than once on the same device.

Frequency vs Recency:

Count of Session: How many sessions returning visitors made

Days since last session: Days between last session closed and new session opened

Average Page Per Visits: Number of pages (on average) people look at on each visit to the website (if this is low, add more call to action buttons on the pages people are most likely to visit)

Bounce Rate:Meaning a visitor enters your website and immediately exits (if this is high, check the design, the rendering on mobile, and how slow your site loads)

  • If it is low or 0% it may mean that analytics is not installed on the website correctly
  • 26% – 40% is Excellent
  • 41%-55% is Average
  • 56%-70% is Higher than Average (higher or expected if the website is a 1 page website)

Devices (Desktop, Mobile, Tablet):

  • If your visits from mobile are high, make sure the site is optimised correctly for mobile, same with desktop/tablet.

ACQUISITION

Social: Visitors who come to your website from a social network

Direct: Visitors who come to your website without a traceable referral source, such as typing your URL into their address bar or using a bookmark on their browser

Organic Search: Visitors who come to your website after searching Google.com and other search engines

Referral: Visitors who come to your website from another website by clicking on a link

Other: If you use URL parameters for custom campaign tracking (Campaign URL Builder), the traffic linked to those campaigns is listed here

Paid: Visitors who come to your website from an AdWords or other paid search ad

BEHAVIOUR

Behaviour Flow: Shows the journey of the customer from the point of entry to the point of exit

Site Content: Shows pages that have been most visited in the time period selected (Home page will most likely be the most visited page)

The Importance of Facebook Groups

There are 2.6 billion monthly active users on Facebook, and every brand is trying to cut through the noise to find their perfect clients. So, you need to find a way to interact with your target audience and a great way of doing this is using Facebook Groups.

Our video below from Ellie, talks you through all the reasons that using Facebook Groups are so important:

If you are in the St Albans or surrounding area, we have linked some of our favourite Facebook Business Groups.

If you want to discuss Facebook Groups, drop us a message using the button below:

Creating The Brand You Need

Your brand is what people recognise about your business, it’s your logo, colours, fonts, and the way you present your business.

Brand can be a hard of your business to get right, but it is essential to growing your business and reaching your audience.

So, we have put together some of our tips on creating the brand you need!

1. Vision, Mission, Values

Your vision, mission and values are the core elements of what your business is going to do, what your business stands for and where you want to the business to go.

Vision – Think of the big picture of your business. Imagine it is 5 years from now and your business is successful. What does that look like?

Mission – What do you do in your business? Who do you do it for? How do you do it? How does it help them? Now write your mission statement in one sentence!

Values – What does your business stand for? It’s time to dig deep. Ultimately, you want your branding/business to attract people with the same beliefs and values.

2. Define your brand

Defining your brand means understanding what you want the voice and tone of your business to be. Understanding what is at the heart of your brand’s style, content, and personality will help a lot in the process of creating your mood board, choosing your colours, fonts, and more.

One way to do this is use keywords, so sit back and think of ten words that come to mind when you think of your business.

3. Audience

You want your audience to feel like they belong with you and your business. In order to achieve that, you need to know exactly who they are, and everything about them.

A great way to do this is to use a Customer Persona template, to help you understand your ideal customers demographics, characteristics, interests, frustrations, and tone.

4. Mood Board

A mood board is a great way to visualise what you want your brand to look and feel like. Creating your mood board is a fundamental part of the process of creating a brand that attracts the right people to your business.

An easy way to do this is by creating a secret board on Pinterest and pinning different colours, textures, photos, logos etc (aim to get between 10 and 20 images)

5. Brand Visuals

Now you can take a deeper dive into the visuals of your brand by choosing up to 5 brand colours, made up of neutral colours, dominant colours, and one accent colour.

Then choose a font combination, make sure you chose fonts that reflect the personality of your brand.

Next, you can decide if you want any patterns, textures, illustrations or icons in you brand visuals.

Lastly, you can create your logo, aim to keep it simple and in harmony with your branding. You can use pinterest or google to have a look at logos ideas, having this clear in your mind really helps with the logo design whether you outsource or create your own logo using Canva, Photoshop etc.

Having an easily recognisable brand will make potential customers trust you more, and give a good impression of your product/service before they have brought it. If you are still struggling with this contact us and we can send you our branding workbook to enable you to really drill down and focus on exactly what your brand and business is all about.

Are you using the correct social media platforms for your target audience?

Social Media, can be a total minefield. With new platforms popping up and updates and changes to current platforms happening all the time, we can understand why people shy away from them. The common theme we find with our clients that are active on social is they use the platform they like the most, and that’s great if your client is using that platform but what if they are not? You could spend a year on Facebook promoting your business and trying to get your name out there but in actual fact, your ideal client spends the majority of their time on LinkedIn or Instagram.  

We often get ‘LinkedIn scares me’ or ‘I don’t get Instagram’ but in all honesty, if you don’t know where your dream clients are and don’t get to grips with the right platform you are indeed just wasting valuable time and energy. Which in turn will not give you the results or sales you desire. We want you to really think about where your clients are if you are B2B what are you doing on LinkedIn right now? If you are targeting the under 30’s it’s all about Instagram, YouTube, and dare we say it TikTok! 

However, it is also about considering that just because your business may be B2B it doesn’t automatically mean your client is going to be on LinkedIn, so it’s really important to understand where your clients hang out to determine which platforms you should be on! It’s also really important to work out how they communicate. For example, a lot of places like hairdressers will arrange appointments via Facebook Messenger, but we highly doubt a recruitment agency will set up an interview through Facebook Messenger. So it is about approaching your customers where they are comfortable and where you will get the most engagement from them.

We are urging you all at the minute to really think about your ideal client, what are they doing? What do they like and dislike? Where are they hanging out? And how can you create content that will resonate with them?  It will save you time in the long run and really help you to create engagement which will, in turn, increase your sales leads.  Please please don’t shy away from other platforms, and if you are struggling contact us today. We will happily guide you in the right direction, or even do it for you.

Register for our FREE webinar all about content creation here: https://us02web.zoom.us/meeting/register/tZcsde6grz0sHNT9NSpXabunfWjfFgcSfuwD