Month: March 2020

5 Marketing Tips to help your business in the current climate!

1. Communicate with your clients – Keep talking

Let them know you are still working and communicate any changes that are taking place in your business.  Definitely keep a positive spin on what you are doing, you need to keep upbeat for your customers.  Communication is vital when times get tough!

2. Keep posting on social media – let the world know you’re here

Be consistent and remain positive. Offer advice in your expertise – if you are an accountant what can small businesses do financially, if you work with children post and share ideas of what can parents do to keep sane?  If you can’t think of ideas for content contact us and let us help you – we can always find a positive.

3. Change your business model – Don’t fight it, feel it

If your business involves face to face contact change it up a bit.  Our lovely client Jess at Showtime Circus provides circus skills to kids so she is going online with Hometime Circus.  This could in fact make her business even bigger with more opportunity for kids not in the local area to join in.  Naomi Czuba Dance will also be doing this – we need motivational people like Naomi & Jess in our lives right now!

Think outside the box!  This is the perfect time to do your up garden.  Landscape gardeners, tree surgeons and rubbish removal companies do not even have to enter the home or make physical contact.  You can stay safe in your house whilst they work their magic.  

4. Offer free tools – share the love

Give out anything you can to help people.  We are offering free advice, our business coach Jeremy at Action Coach is offering free advice and a webinar tomorrow to help everyone. Our IT client Neil at NetSec is offering his conference call service for free, Charlotte our Invoke Finance client is offering mortgage advice calls and our Crisp Accountancy client Luke is doing a series of videos to help businesses. He’s also bucking the trend in the accountancy sector by having zoom calls with all his clients 1-2-1.  What can you offer to help everyone you can right now? If your business is events and networking we can do this online!  Thank goodness we have technology!

5. Use the groups!  There’s nothing wrong with shouting ‘look at me’

We are lucky enough to have so many good social groups on Facebook and business connections on LinkedIn.   We can all post and share our content on most of these so find them and use them.  If you don’t know what we mean contact us and we can tell you more and help you find them. 

Finally add some humour where you can – share some positivity and happiness, we have to keep that going.  

If you are really struggling to smile check out my sister Kay DJ Kayrona on Spotify she is setting up a daily positive playlist.   We have got this guys and if you are struggling just call us!!!!  We want to help!!!

Automation vs Personalisation: Have you got the balance?

With technology becoming more and more powerful the use of AI (Artificial Intelligence), is becoming a popular choice with a lot of businesses.  There is however a fine line between keeping it personal and badgering clients with constant automated emails that they can clearly see are automated too! Only leaving them to do one thing and that’s click on the Opt out button!   As much as we live in a digital world the old saying is still very much true ‘people buy from people’ and I personally hate the way the world is going with automation.

When to use automation

Automation will never replace the personal connections you should have with your clients, however, that doesn’t mean it can’t make it easier for you.

One example of this is, Birthdays. That’s right, something as simple as wishing your client/customer a Happy Birthday can be automated yet still personal. If you know when your client/customers birthday is, why not add it to your database, then automate an email to go out to them wishing them a happy birthday and maybe offering them a birthday discount, it really is that simple!!

Split your database to make it more personal

If you are automating 10 different emails to go to potential customers, that are generic, and not personalised to offer a solution to that specific business, do you think your message will stand out? Probably not.

Knowing how to segment your audience can be really tough, boring and very confusing. However, automation can do all of that for you, and not just based on age, gender and location but interests, income, buying habits, social media activity etc.

So rather than trying to sell a training package to all business owners, you can segment your audience and automate your message to go out to Business Owners who aren’t using social media, or who are using it intermittently, which is a lot more personal than a generic blanket email.

Newsletter tools such as Mailchimp are great platforms to use to segment your audience, with the option to have different audiences and tags. Plus, you can even use different segments based on birthdays, address, activity etc.

Personalisation over automisation any day.

Automation can make your processes easier, more effective and increase efficiency however it’s something you really need to think about and make as personal as possible.  We need to be human, people want a warm fuzzy feeling inside when they hear from you, and it’s not something you can do lightly and it takes huge amounts of time to perfect.  We are yet to find a series of emails that we don’t feel have been automated but please do prove us wrong and send us your automated ‘personalised’ emails. As marketers we all want that day to come!

Amber Mountain turns 2!

We can’t quite believe it’s been 2 years; it feels like only yesterday Emma had an idea and now look where we are!!!

In what feels like a whirlwind Amber Mountain not only exists but has already smashed its goal, of helping small businesses to grow and we couldn’t be prouder!

After starting the business with mentoring business owners, it soon became very apparent that some people didn’t want to do their own marketing or in fact enjoy it!  Emma then joint forces with the amazingly talented and quite frankly awesome marketer Tamzin, and phase two of the business was born.  The apprenticeship marketing package!   This allows small businesses to work with apprentices working at Amber Mountain Marketing that implement their marketing for them at a more cost-effective price.   It also gives us the opportunity to train young adults and give them an alternative to Uni after leaving school.  We have been blown away by the interest in this package and are so pleased to be able to offer small businesses a marketing service that they can afford, and so far, it delivered some amazing results!

Emma and Tamzin have worked their socks off to build the business and a team that are fun, eager to learn, and ambassadors for the clients they look after!  Our first apprentice was our amazing Tia who quite frankly blows our minds with her innovative content ideas.  She is also extremely funny (but don’t tell her we said that) and always keeps the positivity up in the office with her weekly goals setting activity.  Next into the office was Ellie, we can’t say she came in quietly but that’s why we love her!  The girl doesn’t stop and can quite often be found posting on Facebook groups for us and her clients, from her bed late at night!   No one ever goes hungry in the office anymore either.  She is a walking vending machine!  Another one that continues to make us giggle!   Next in was Adam, finally a boy!   Adams results in just 3 months have astounded us.  The financial returns his clients are seeing in such a small amount of time is just immense!  Adam sits with his head in his laptop and earphones on most of the day, working as hard as he can for his clients (and probably because he is in an office full of girls), but when he does make an appearance his one liners have us in stitches, and it’s very clear this gent has a heart of gold!

Next in was Sarah!  Emma’s knight in shining armour!   She got invoices paid, she got Emma’s work life in order, she continues to come up with genius ideas and she loves Gin!  A match made in heaven!  In such a short space of time she has become a massive part of our team and is definitely the work mum!  We love you Sarah.

Finally, but by no means least we celebrate our 2nd birthday with Ollie joining us.  Both Emma and Tamzin have worked with Ollie in past and it’s safe to say this one joining has really made our 2-year birthday celebrations!   He already knows his stuff, is incredibly techy (which helps Tamzin out massively) but is also innovative with ideas and a great communicator!  His sarcasm in on par with Tamzin’s so it could mean trouble, but in a very good way! 

Not forgetting our apprentices that have left us to follow their dreams especially our lovely Maddie who we will continue to support in her cheerleading business! Plus, the unsung heroes including Tamzin’s Mum AKA Coach & Therapist, Emma’s Dad AKA the DIY/removals man, Emma’s mum AKA Emergency childcare, and Emma’s amazing Husband Jamie AKA IT support and our biggest cheerleader (watch out Maddie).   We love you all!!!!!

What an amazing work family we have!    We really couldn’t be prouder!!!!   Sometimes you need to stop for a minute and look at your achievements!  This to Emma and Tamzin is just huge!  Roll on 2020, we are coming for you big time!!!

Gin celebrations will be commencing this month!  Watch out for the incredibly messy photos coming soon!