The social media minefield

Social Media. Its hands down the best thing that’s happened to small/medium companies and so many people have become rich from using these tools, but trying to get started can be a total minefield! It can be so easy to get lost in how many different platforms there are to use, and you can quickly feel like its pointless because you are not getting the results you need.

If your not already on social media do not put it off any longer.  These days people lives are on their phones, and they spend majority of their free time looking at social media.  This is great news for your business.  It becomes easier for you to find your customers and connect with them. If your not interacting with your customers your competitors will be so get involved before they take a slice of your pie!

To make social media work for your business you need to think strategically. Firstly look at your business goals and make sure you are clear on what they are.  Select 3-4 primary business goals and think about social media campaigns that will help you to reach them.  Its so important to do this otherwise you can spend a lot of wasted time on social media with no results to show for it!

Pick your platform wisely

Your business goals should help you to pick the best platform to be on, but make sure its actually the same platform your customers are on!  There is no point spending lots of time on as many platforms as you can, but not actually interacting with anyone.  Be selective, pick 1-2 platforms to start with and really focus on serving your customers needs, make sure you know them inside out.  What age are they, what do they do a living, what are their interests and why would they want to buy your product or service?  You need to be proactive and consistent on your chosen social media platforms to gain trust from your customers.

If you take your time to really focus on your goals and what it is your customers want great Social Media marketing WILL bring remarkable success to your business, creating devoted brand advocates. If you stay in front of your customer base, they will buy from you.  So fight your reservations, focus on your goals and go build on  your customer base.