Month: January 2018

The social media minefield

Social Media. Its hands down the best thing that’s happened to small/medium companies and so many people have become rich from using these tools, but trying to get started can be a total minefield! It can be so easy to get lost in how many different platforms there are to use, and you can quickly feel like its pointless because you are not getting the results you need.

If your not already on social media do not put it off any longer.  These days people lives are on their phones, and they spend majority of their free time looking at social media.  This is great news for your business.  It becomes easier for you to find your customers and connect with them. If your not interacting with your customers your competitors will be so get involved before they take a slice of your pie!

To make social media work for your business you need to think strategically. Firstly look at your business goals and make sure you are clear on what they are.  Select 3-4 primary business goals and think about social media campaigns that will help you to reach them.  Its so important to do this otherwise you can spend a lot of wasted time on social media with no results to show for it!

Pick your platform wisely

Your business goals should help you to pick the best platform to be on, but make sure its actually the same platform your customers are on!  There is no point spending lots of time on as many platforms as you can, but not actually interacting with anyone.  Be selective, pick 1-2 platforms to start with and really focus on serving your customers needs, make sure you know them inside out.  What age are they, what do they do a living, what are their interests and why would they want to buy your product or service?  You need to be proactive and consistent on your chosen social media platforms to gain trust from your customers.

If you take your time to really focus on your goals and what it is your customers want great Social Media marketing WILL bring remarkable success to your business, creating devoted brand advocates. If you stay in front of your customer base, they will buy from you.  So fight your reservations, focus on your goals and go build on  your customer base.

 

 

Great first networking event for Utility People

After many months of gaining momentum to build a Women’s Network for recruiter Utility People the launch finally happened on 25th January and was a huge success.  I have to say its amazing being part of something that brings so many rewards to women in this industry.

This company is so much more than recruitment and finally its passion for people is really being recognised in the industry.  Due to lack of diversity and many women struggling to start or build a career in Utilities, we decided that instead of just talking about the issue, something needed to be done. The network has been set up to help women build a career in the sector and we have designed future events, mentoring schemes and offer practical support to meet their needs.

I am currently working hard to build motion on the website we have created for them and lots of blogs are being written from all walks of life the industry. The support has been overwhelming and I’m excited to organise the next event in April.

 

New Year, What’s your dream?

Is your new year’s resolution is to push your business to that next level, here are some top tips to help you break it down and make 2018 your year.

REFLECT ON 2017

Take some time out to reflect on the past year – what did you achieve? Were there any low points and what could you do differently in the future?  How has your past year’s experiences helped you to develop as a company?

WHO ARE YOUR BUSINESS IDOLS?

Who in the business world motivates you because they are just so damn good at their job?  How have they earned your admiration and what can you learn from them? Check out all their social media, and really analyse how they achieved their success and how they interact with their customers, What are they doing differently to you and could you adopt any of their methods.   It’s a great way to help build your business without any cost attached.

SWOT YOUR BUSINESS REGULARY

Really analysing your Strengths, Weaknesses, Opportunities and Threats can help you to understand what the next steps should be for your company. Are you maximising your strengths and how are you going make the best of your opportunities?  If you have weaknesses or potential threats, identify how you could turn them into strengths and opportunities.

UPDATE YOUR BUSINESS PLAN

This may sound a bit obvious, of course you have a business plan, right?  When did you write it? I quite often go into businesses and ask for this and get a blank look or they dust of one off from an old cupboard that they wrote in 2001.  Time flies, make sure you update it at least annually and set yourself goals for your plan to succeed.

COMMUNICATION

As well as attending events that will help you get your name out there, ensure you are a Social Networking Guru. Are your platforms updated regularly with useful information for your customers? Do you have customers that can continuously endorse your skills on these platforms? Secondly join community and business groups related to your business and service.  Form opinions on important industry topics and comment on discussions, start your own discussions and get your name out there as someone who knows what they are talking about.

CONTINUOUS ASSESMENT

Every month check your business plan and ensure you are on target with the goals you have set yourself.  If you are behind, set yourself more manageable targets to achieve your goals don’t forget all about them otherwise you will be setting the same goals annually and moving nowhere fast.

VISUALISE THE END RESULT

The most important part of your journey is to continuously visualise yourself this time next year when your goals are achieved. How you will feel? What will it mean to you? Remember if you work at your goals you WILL elevate your business to the next level.

According to research, visualisation works because the neurons in the brain interpret imagery as the equivalent to a real-life action. When we visualise our future, the brain generates an impulse that tells our brain to actually perform this action.  So visualise away!

Good Luck on reaching your goals this year, and if you need some help you know where I am.

Welcome to my blog page.

Welcome to the first ever Amber Mountain Marketing blog! I have had a dream of running my own business now for a long long time now. Although I knew I had the skills to do it, there has always been something holding me back. Fortunately for me I had the most supportive director who at the time said ‘Emma what are you waiting for your going to be amazing’ and it was just the push I needed to start Amber Mountain.

Having spent the past 7 years telling business owners how to build their companies to be bigger and better, I never realised how much work goes into actually starting up a business before the marketing even starts! I salute each and every business owner for pushing themselves out of their comfort zone and not turning back. Just the paperwork alone made me want to crawl under a rock and decay quietly somewhere!

But as I always tell myself good things never came from comfort zones and we need to push ourselves daily to succeed. My blog is here to provide you with help and advice so that you think strategically when marketing your business. I know marketers have a reputation of doing the fuzzy stuff, creating pretty pictures and buying stress balls, but my blog is here to show its so much more than that.  Do it correctly you will build your company and make more money. So, sign up to my mailing list today to receive your free marketing support. Here’s to an amazing 2018!