Digital Marketing doesn’t have to break the bank! There are a variety of digital marketing strategies you can use that are completely free to do and could result in some amazing sales. So, let’s discover what these strategies are and how you can use them in your Digital Marketing Plan.
Google My Business
Google My Business is an amazing platform that you’ll often find us raving about! It’s essentially a Google profile. If you optimise and regularly update it then it could help really boost your organic visitors.
Google My Business works by using Google Maps. It takes your address and recommends you to those who are searching for your services locally – shop local and all that! You can optimise your Google My Business profile by ensuring it has your latest information including your business name, address, contact information and products or services.
Social Media Posting
Social media is another brilliant marketing tool and it’s free! By regularly posting on social media, you’ll be able to build an audience of people who are really interested in your business and your products or services. We recommend posting anywhere from three times a week and to try to keep the content you post visually appealing, relevant and exciting!
Blog Page
Regularly posting blogs is another free digital marketing strategy that could help you build your business. Blog pages are a great way to boost your organic website visitors as they will help you optimise your website with relevant keywords and information that people will be searching on Google.
Another reason we love blogs is because it helps show you as the thought leader within this industry. If someone is looking for an architect to use to build their dream home they’ll definitely be doing their research. Therefore, if one architect has a simple website and the other architect has a website filled with blog pages that show their projects and answer all potential questions, they’re probably going to choose that one!
Instagram Reels
Reels are a newer digital marketing strategy, but they can be just as good! Instagram, as a platform, is really pushing reels and they’re organically pushing those accounts that are regularly posting them.
The idea behind an Instagram Reel is to share a short, snappy video. It could be of your work or of a product or even of your team, but they’re a great way to really boost your Instagram reach completely free of charge.
Build a Mailing List
Email marketing is another big free digital marketing strategy you could be using. Sending out personalised emails is an engaging way to reach out to your potential customers. The best part about email marketing is that your mailing list is filled with people who are already interested in your business!
If you don’t have a mailing list but would like to know how you could build one, get in touch here!
Facebook and Instagram Stories
Facebook and Instagram stories are a huge part of social media marketing right now. Users tend to look at the stories before they start scrolling through the feed. That, mixed with the algorithm changes on social media, means it can be difficult to get your posts seen on the feed and the reason it’s great to utilise stories.
Share PR
Do you have a big announcement coming up in your business? Maybe a new product or a special offer? PR is an amazing way to reach out to new large audiences and tell them about your business. You can do this by reaching out to local magazines, newspapers and blogs.
Collaborate with Others
Collaborations are an exciting free digital marketing strategy. You can use collaborations to reach a whole new audience of the person you’re collaborating with. Whether it’s collaborating on a product or it’s creating collaborative content, it’s definitely a way of standing out and reaching new potential clients.
Networking
There are a variety of free networking groups you could join to build your connections. Not only is networking a great way to meet potential clients, but you can also meet other business owners that could help your business.
There’s also a free option of building your own online network. Whether that’s connecting and messaging people on LinkedIn or creating a private Facebook group, building an online network is an amazing way of making your mark within the industry.
Website SEO
The final free digital marketing strategy we’re going to talk about is website SEO. For some, this may feel like a heavy topic, but we can help you! SEO (Search Engine Optimisation) is the process of optimising your website so that search engines will recommend your website to searchers.
You can optimise your website by ensuring there are keywords across your website, including inbound and outbound links and posting blogs.
And there we have it, 10 digital marketing strategies that are completely free! If you’d like to start implementing these strategies in your business, then we can help! Click here to understand more.
We are also doing an exciting offer in May where you can get a FREE Marketing Strategy worth £450 if you sign up to our £499 Digital Marketing Solutions Package in May. Contact us here to start!